Founder
Dr Juemin Xu
Founder and CEO
Dr Xu specialises in judgement and decision-making under uncertainty. Her research has been reported by The Wall Street Journal, The Economist, and The New Yorker, reaching over two million readers.
She holds a PhD in experimental psychology from University College London. Her current work connects cognitive science with AI — building tools that help people reason better with information, and exploring how AI systems can better reflect human values.
Interviews and publications
Press
Women of Wearables, 4 June 2019 — “WoW Woman in Tech and AI”: interview with Dr Juemin Xu on combining engineering, economics, and psychology to build AI that reflects human values. Read interview →
The New Yorker, 20 May 2014 — “Juemin Xu and Nigel Harvey, the study’s authors, took a sampling of 569,915 bets taken on an online sports-gambling site and tracked how previous wins and losses affected the probability of wins in the future.” Read article →
The Economist, 10 May 2014 — “…research by Juemin Xu and Nigel Harvey at University College, London, just published in Cognition, has shown that in some areas of gambling hot hands do actually exist.” Read article →
The Wall Street Journal, 25 April 2014 — “Carry On Winning: The Gamblers’ Fallacy Creates Hot Hand Effects in Online Gambling,” Juemin Xu and Nigel Harvey, Cognition. Read article →
Publications
- The Economic Psychology of Gambling
- Carry on winning: No selection effect
- Carry on winning: The gamblers’ fallacy creates hot hand effects in online gambling
- The Hot Hand Fallacy and the Gambler’s Fallacy: What Are They and Why Do People Believe in Them?
- Lost in translation? Interpretations of the probability phrases used by the Intergovernmental Panel on Climate Change in China and the UK